A professionally built, mobile responsive, website is as important to your business as a checking account. Here are just a few reasons why we recommend you build a website:
Open all day, every day
Even though your business is not open 24/7, a website never sleeps. Many customers don’t have time during typical business hours get information about a service or product you provide. Being online allows your customers to get the information they need when it is most convenient for them. If you don’t have a website, these customers might go to someone who does.
Having a professional website increases a potential client’s impression and confidence in your company. Many people won’t even contact a business unless they first perform a quick search online and are impressed with what they find.
A well-built website can be a great showcase of the work your company does. Posting organized photos can show a customer that your company takes great pride in its work and service. While this is obvious for a photographer or an artist, think about a plumber with a picture of a drop cloth protecting a homeowner’s floor during a service call. This gives a potential customer the message that the plumber cares about their home and will go the extra mile to keep the work area clean. Little things like this could be the difference in making a sale and losing the customer to another business.
Your competition has one
If you don’t have a website then you are losing a game you might not even know you’re playing. A huge percentage of society uses the internet to make decisions about where to spend their money. If you are nowhere to be found online, but your competition is (and they definitely are), you are losing out on a lot of potential business opportunities.
Keep your customers informed
A website lets you keep your customers informed of upcoming sales, events, or new products/services. The cost of taking out an ad in your local newspaper or purchasing a billboard is much greater than a website, which you can change as often as you need. You can also utilize your website to collect email addresses from customers and then send updates to their mailboxes.
Improved customer service
Certain pages of a website, such as this blog post or a FAQ section, can answer many of a customer’s questions for you. This will save you time and also let you provide useful information to customers which will help build your credibility and relationships.