Every year, there’s always something new to look forward to in the world of web design. So what can
we expect for 2017? Well, keep reading to find out.
Traditional Design is Out
The traditional approach to design is dying a slow death and 2017 will probably be its last year. Experts
such as Eric Meyer reaffirm this fact. In fact, the man now refers to himself as an “experience designer”.
So, yes, web designing is going to be all about experiences. Traditional design was all about making the
technology look appealing. However, things have evolved to become something very different.
Aesthetics will now take a backseat, while, the customer’s ease of use will become far more important.
Businesses today want consistency in their traffic and a good experience is what matters in this scenario.
In line with the previous trend, we will also see user interfaces becoming more conversation oriented. In
fact, former Google Exec, Chris Messina made the same prediction last year. He spoke of how visitors
will interact with businesses via tools chat and messaging tools, which will be incorporated into the
design of a website. This trend will continue to grow in 2017. Messaging platforms such as WeChat,
Facebook Messenger and Slack are already winning the race against social media platforms. This is
pushing companies to focus on leveraging the transition.
Designers are beginning to see the impact that content has on traffic. As a result, they have begun
focusing on making content as attractive and readable as possible. This is slowly leading to a preference
for large and bold fonts. Large and bold doesn’t mean that the font itself is going to be large by nature.
The objective is to allocate more space to textual content. We will start seeing websites using text more
than ever to highlight their brand or product.